Program Design

Doing Business in Central and Eastern European countries

Comprehensive training program on running companies in the region. Enhancement of knowledge and skills of operations, marketing&sales, finance and business negotiations within the local environment. Tought by professional instructors. Interactive form, practical case-studies.

 

PROGRAM:
Doing Business in Central and Eastern European Countries (CEEC)
IN COOPERATION WITH:
Prague Intenational Business School
LOCATION:
PRAGUE - Capital of the Czech Republic 
DURATION:
2 weeks
PERIOD:
14. 8. - 27. 8. 2017
PRICE:
1950 EUR (tuition&lodging)
LANGUAGE:
English
APPLICATION DEADLINE:
June 15, 2017
APPLICATION ON-LINE:
www.pibs.cz

ABOUT THE SCHOOL:

Prague Intenational Business School (PIBS) was established in 1992 as a joint project of Manchester Metropolitan University, Lancaster University, EADA Barcelona and University of Economics Prague. PIBS offers MBA and DBA courses with AMBA/CAMBAS accreditation.

PROGRAM OUTLINE:

Comprehensive training program on running companies in the region. Enhancement of knowledge and skills of operations mainly in the field of:

  • Marketing & Sales,
  • Corporate Finance, and
  • Business Negotiations & Cross-cultural Differences

Tought by professional instructors. Interactive form, practical case-studies.

 

PROGRAM SCHEDULE

  Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Week 1

A.M. Arrival
Check-in
Welcome
Lecture:
Business Opportunities and Challenges
in CEEC
Company Visit:
ŠKODA Auto
City of Mladá Boleslav
Lecture:
Global Brands Marketing and Sales in CEEC
Lecture:
EU Competition Law: Problems and Perspective
Free  Free 
P.M. Lecture:
The Process of EconomicTransformation
in CEEC
Investor’s Day:
Entrepreneurial Network Event
Free Guided Tour round Prague  Company visit:
Pilsner Urquell Brewery
City of Plzeň
Final Project:
Assignment
1st Workshop
Free Free

Week 2

A.M Lecture:
Doing Business in the Czech Republic
Case Study
Company Visit:
TPCA – Toyota Peugeot Citroen
Automobile
City of Kolín
Lecture:
International & CorporateFinance
in CEEC
Lecture:
Business Negotiations & Cultural Differences
in CEEC
Round Table:
Q & A
Program
Evaluation
Feedback
Departure
Check-out
 
P.M. Lecture:
Government Incentives and Regulations
in CEEC
Final Project:
Preparation
2nd Workshop
Company Visit:
The Czech National Bank
City of Prague
Final Project:
Group Presentations
Farewell
Cultural Event
   

 

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